Wider vs. Deeper

I had another chance to examine the wider v deeper debate over LinkedIn usage in the last week, this time with a connection – Jeff Fitzpatrick. Jeff is a well-known entrepreneur and investor with particular expertise in ‘turnaround’.  He and I connected a few years ago in connection with his Eco-Panel business.

It’s fair to say that Jeff is an advocate of ‘wider’ whereas dear reader, you will know by now that I favour ‘deeper’.  I suspect it is related to the introvert/extrovert personality traits.  But it got me to thinking, ought I to be making better use of LinkedIn to connect with the contacts of the dim and distant past?

Last night, I was fiddling around with my iPad whilst watching telly I noticed the ‘import contacts’ tool.  I had seen it before, but thinking about it, I wondered whether I might use it to find connections from my personal gmail account.  Boy, did I. I have added about 30 connections in the 12 hours that have passed, some of which are clients that I had long forgotten about but whom I’m delighted to see are still going strong.  There are probably quite a few people who had connection requests from me and are thinking to themselves ‘who the hell is this guy’, but I hope they don’t regard my requests as spam.  After all, we must have corresponded at some point.

I guess this is an exception to the rule.  An example of where wider and deeper can be the same thing.

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