Beware of the “Connected”

Another of our clients has been stung by someone they hired because of a promise to “open doors” and introduce them to connections in high places.

Here’s the thing. If someone approaches you claiming to be highly connected and promises to introduce your business to those connections, they aren’t and they won’t. They aren’t highly connected (no matter how many LinkedIn connections they have) because anyone that is well-networked would never make that claim. Who wants to be connected to someone who insists on repeatedly introducing them to any old tat just because there’s a fee in it? And that’s why they won’t successfully introduce you to anyone. They might try, but it’s very unlikely that you will build any meaningful relationships.

Let’s just call these people what they are: sales agents. There’s nothing wrong in that. For the right business model, a good sales person is worth her weight in gold. But giving a slice of equity away because somebody claims to be well-networked is a nonsense. Put them on a commission, train them up and let them get on with it.

Anybody that is well-networked would NEVER claim to be. Because that defeats the point of being well-networked. Any successful networker knows that the value in her network is the value derived by both parties that are the subject of an introduction.

Think deeper, people. Not wider…