Another of our clients has been stung by someone they hired because of a promise to “open doors” and introduce them to connections in high places.
Here’s the thing. If someone approaches you claiming to be highly connected and promises to introduce your business to those connections, they aren’t and they won’t. They aren’t highly connected (no matter how many LinkedIn connections they have) because anyone that is well-networked would never make that claim. Who wants to be connected to someone who insists on repeatedly introducing them to any old tat just because there’s a fee in it? And that’s why they won’t successfully introduce you to anyone. They might try, but it’s very unlikely that you will build any meaningful relationships.
Let’s just call these people what they are: sales agents. There’s nothing wrong in that. For the right business model, a good sales person is worth her weight in gold. But giving a slice of equity away because somebody claims to be well-networked is a nonsense. Put them on a commission, train them up and let them get on with it.
Anybody that is well-networked would NEVER claim to be. Because that defeats the point of being well-networked. Any successful networker knows that the value in her network is the value derived by both parties that are the subject of an introduction.
Think deeper, people. Not wider…
This is a question I have posed to our LinkedIn group.
As previously recorded in this blog, I have always connected only with people I’ve actually met. If I received a connection request from somebody I hadn’t met, I would invite them to meet up. This tactic always worked extremely well and resulted in a number of new instructions. However, perhaps it’s time to revaluate because more recently, I’ve noticed a significant drop-off in its effectiveness.
Fancy a cuppa?
Some of those sending a connection request don’t bother to respond at all. Of those that do, about half say that they were only looking to expand their networks (and so, the implication is, they can’t be bothered to meet face to face – what’s that about? And of the last 5 that have arranged to meet, 3 have not shown up. One I never heard from again, one said there was some diary confusion at their end and this morning I wasted 75 minutes on somebody who told me that I hadn’t confirmed the meeting. This despite a chain of emails in which we’d narrowed the options to one date, time and location.
What is this, a transatlantic flight? Do I have to re-confirm meetings?
So I’m wondering how you use LinkedIn. Do you use it to strengthen ties with people you know? Do you use it to connect with people you don’t? And if the latter, does it bother you whether you have actually met and had a meaningful conversation with that person or not?
Am I the last person to treat LinkedIn as online support for real networking as opposed to a business Facebook? Because it’s really starting to feel that way.
Well, I’m not going to change the way I use LinkedIn. Save for the fact that when I receive connection requests in future, instead of inviting the person out to coffee, I’m simply going to ask them to confirm whether we’ve met and if not, why we should. Maybe it’s a consequence of approaching middle age but really, I just don’t have the time or the patience for this charade anymore.
Here’s my rule for connecting on LinkedIn. It works really well for me, so perhaps it might work for you.
I only connect with people that I have met physically or with whom I have some kind of substantial if physically remote connection. That means everyone in my LinkedIn network is somebody I actually know, not just another name on a list. And if I know them, that means they probably remember who I am… hopefully.
My rule also means that when I receive connection requests from folks I haven’t met, there’s a good excuse to suggest a face to face, which means I get to do two things I love. (1) Meet somebody new with whom to talk business. (2) Drink cappuccino in a cafe and call it work.
As far as I’m concerned, the purpose of a network is to connect people I know with other people I know to the benefit of both. Sometimes, one of those people might be me, but the power of a network lies in the ability of the person at its core to act as a useful intermediary. Where possible, I’d prefer to do this face to face, but where that’s not possible, in my experience there’s no better tool to use than LinkedIn.
The strap line for our legal practice, Particular C&L is “finding ways to get stuff done”. Competing for sheer numbers of “friends” is for teenagers.